We build businesses. We lead conversations. We change policy.
Provocate is rare. We are one of the few, if any, APAC firms who skilfully harness the timing of Federal and state election cycles to deliver clients commercial success.
Our firm was created by request of C-suite business leaders who wanted candid advice, provocative insights and evidenced-based solutions to make bold and brave decisions confidently.
We achieve this through the unique approach we take to simultaneously activate The Four Pressures – public, policy, politics and people – in one place.
This helps get the right attention, from the right people, with the right results keeping you ahead of the game and on the right side of the argument every time.
MANAGING DIRECTOR & FOUNDER
Troy is a multi-award-winning C-suite consultant and one of Australia's leading specialists in developing and executing proactive government solutions to high-profile and complex public, policy, political and people problems that regularly reach millions of Australians and influence the nation’s key decision makers.
Troy has over 15 years experience in government, strategy, public relations and media roles successfully delivering across some of Australia’s largest projects and biggest issues, from multi-billion dollar toll tunnels, property developments and reforms of the nation's medicines and child care systems, through to national virus, disease and mental health warnings, international sports doping cases, the marriage equality postal survey, the devastating 2011 Brisbane floods and now COVID-19.
This includes senior positions such as Head of Strategy and Communications and Senior Press Secretary in Federal Ministries incl. Health, Aged Care, Education, Child Care and Sport, as well as two consecutive Brisbane Lord Mayors responsible for Australia's largest local government infrastructure, development, road and transport programs. Troy has also worked as a journalist and feature writer covering politics, business and sport.