They say sport and politics don’t mix. We  beg to differ. The business of sport is as   cut-throat and competitive as any political party and as overly complicated and politically correct as any government bureaucracy.
Whether its constructing multi-billion dollar stadiums, regulating vested interests, monitoring code compliance, managing hostile stakeholders or handling a seemingly ongoing string of reputation crises and media attacks, it sounds more like the daily work of a Prime Minister or Premier, not a sports governing body.
Add in a global virus pandemic, an economic recession hitting spectator wallets and rapidly changing media revenue models and the competition is on to see who thrives - and who barely survives.
The same can be said for the competitive world of entertainment, tourism and events, where every dollar will count more than ever after years of revenue hits from natural disasters, environmental impacts, closures, bad press – and now months of local      lock-downs – and global lock-outs.
Government will play a critical role in keeping Australia’s national pastimes healthy – whether they want to admit it or not.
We have served at the highest levels of sport administration and have first-hand experience with marketing Australia’s largest LGA to help you keep ahead of the game.

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